Thirty years ago, Ayrton Senna won the legendary Monaco Grand Prix for the first time. To celebrate this important day, TAG Heuer is proud to invite Bianca Senna to the brand’s new flagship store in Monaco to witness the exclusive preview of the new Senna limited edition watch.
Ayrton Senna’s talents and demeanor have made him famous in the Formula 1 world, and his status is unmatched so far. ‘Car God Senna’ has been hailed as one of the greatest drivers in history: three world championships (1988, 1990 and 1991), 65 pole positions, 41 grand prix championships. These include winning the Monaco Grand Prix for the first time in 1987.
To celebrate the 30th anniversary of the victory, TAG Heuer pays tribute to the driver with three new limited edition watches. The three watches were unveiled in an exclusive preview during the opening ceremony of the new flagship store in Monaco, and the brand invited VIP, Bianca Senna, the niece of the champion driver, to attend.
TAG Heuer’s famous Heuer-01 exclusive movement incorporates Senna design elements for the first time. TAG Heuer Carrera Heuer-01 chronograph is made of black frosted stainless steel, with a striking 45mm case, red embellishment, hollow dial, sapphire crystal case back, and a precision-designed homemade movement .
Other products in the collection include two TAG Heuer Formula 1 (F1 series) watches, one is a chronograph, and the other is a prototype ‘racing’ version of TAG Heuer. Both watches have a diameter of 43 mm and a black dial with red embellishment, a tribute to the spirit of high-speed racing. The dial is equipped with three red lines, which means the track left by the car after passing. The chronograph version is equipped with a quartz movement accurate to one tenth of a second (a must-have feature for racing watches), which drives the small dial at 6 o’clock, the minute chronograph at 9 o’clock, and 3 Seconds counter at the o’clock position.
All three limited edition watches feature the famous red lacquered ‘S’ on the dial and bezel (exclusive Senna logo). The bezel is also equipped with a minute ring, which highlights the racing style, reminiscent of Senna’s excellent car skills. Of course, they all come with the iconic S-shaped link bracelet, which was used by Elton at its peak. This is an iconic design and is a standard example in terms of ergonomics and wearing comfort. On the TAG Heuer Carrera Heuer-01 watch, the upper and lower sides and the sides of each link are rounded, which is particularly comfortable and smooth on the wrist.
Three classic and dynamic watches reflect the brand spirit of the legendary rider in the original ‘# 无忧 test, achievement self #’ (#DontCrackUnderpressure) advertising campaign in 1991.