It is understood that the famous watch brand TAG Heuer and Kuala Lumpur recently held a grand exhibition-La Maison World Tour Exhibition, which aims to promote the brand spirit and values. Edward Heuer loved sports and creating accurate timers throughout his life. The need for precise timing of various sports and athletic events has given endless inspiration to TAG Heuer’s design and technology; the essence of competitive sports-‘challenge yourself, pursue success, and excellent quality’ has become the brand spirit of TAG Heuer. .
On February 19, 2014, the TAG Heuer La Maison World Tour Exhibition officially opened in Kuala Lumpur. The mayor of Kuala Lumpur was also invited to attend the event and opened in person. As a result, a 360-degree ring museum of the world-renowned brand TAG Heuer was completed at La Chaux-de-Fonds. From the pictures, it is not difficult to see that the scale of the entire exhibition is still very large. Kuala Lumpur embarked on a tour of Swiss watchmaking, which was lively and interactive.
For such a great exhibition, of course, it must be a global tour, so from the news disclosed by the brand, after completing this trip to Kuala Lumpur, TAG Heuer will bring this exhibition to Shanghai, Beijing, and South Korea. This is followed by a tour of the next stage across the wide Pacific Ocean in the United States.
Initial understanding will be held in Las Vegas, Houston, Philadelphia, Miami and Dallas.
As Mr. Jack Heuer once said, every member of the Heuer family is very precious and unique to us. This time the exhibition can not only tell you the latest developments of TAG Heuer and our rapid progress in technology, but more importantly, the brand is very honored to let the world take a look at our development process.
TAG Heuer has made many important contributions in the history of Swiss watchmaking: from the vibration balance of the MIKROTIMER watch (the first chronograph accurate to 1 / 100th of a second), to the concept watch MONACO V4, and CARRERA Calibre 360 (the first mechanical movement to display 1 / 100th of a second), countless. Today, the TAG Heuer team continues to write a new chapter in innovation and innovation.
I believe that through this global tour exhibition, more friends will enter the world of TAG Heuer and learn about the history and glory behind this superb Swiss watchmaking brand.
Since 1860, TAG Heuer has successfully integrated a variety of opposing elements: heritage and innovation, reputation and quality, sports and charm. As the world’s fourth largest luxury watch brand, TAG Heuer’s creativity, professional skills and rich experience have promoted continuous innovation and breakthroughs in watchmaking technology.