Piaget Piaget Global High Jewellery Flagship Store, No. 7 Heping Road
No. 7 Heping Road-Piaget’s top jewelry flagship store with elegant and warm decoration invites everyone to experience a magical tour that is rich in contemporary charm and can not be provided by ordinary specialty stores. Since 1874, Piaget’s family has never hesitated to share the rich foundation of the brand’s foundation. The deep double watchmaking craftsmanship and adept high-end jewelry nourish the spirit of Piaget’s brand spirit.
‘Transforming dreams into accessible reality and creating classics that reflect the style of the times has always been Piaget’s brand DNA and the core reason for the existence of No. 7 Heping Road today. The opening of No. 7 Heping Road has nothing to do with whether the brand is further expanded The flagship store map represents an extraordinary field that embodies the enthusiasm and enthusiasm of Piaget’s family ‘—— Mr. Philippe Léopold-Metzger, Piaget Global Chief Executive Officer, is the flagship store of Peace Road Annotated.
A legendary place
No. 7 Heping Road, which gave birth to the future of high-end custom-made clothing in Paris. Charles-Frédéric Worth, the father of uniforms, walked through the scissors room of the weaving. Since opening in 1858, Worth’s luxury salons have become a fashion hub for the world’s richest elites. The legend is not far away, the edge is still there, and Piaget will continue to write its contemporary legend from this moment. Based on the aesthetic insights of architect Christine Querlioz of Atelier Sasha Architects, this side covers 510 square meters and crosses three millenniums of sanctuary. It will be inherited by each compartment such as the Queen’s Royal Estate. The splendid magical powers of the past spread to every guest who came.
Consistent brand value
Piaget’s carefully measured creativity and bold consciousness turned into a dazzling, generous shot from the site of No. 7 Heping Road. ‘Vitrine Extraordinaire’, ‘Extraordinary Scenery Showcase’, invites contemporary playwrights to compose a new series of stories. When night falls, the newly remodeled display window is shrouded in a strange halo emanating from technological fiber optics. When guests stepped on the gate of No. 7 Heping Road, they were immediately immersed in the siege created to show traditional handicrafts. This fantasy and real scene mobilized 20 kinds of craftsmen and took more than 26,000 hours to work Achieved perfection. Laminated oak wood floors, woven oak panelling and display chandelier, illuminated by delicate Murano handmade lamps, are gilded with gold leaf patterns. The magnificent 3.5-meter-high chandelier extends the hospitality of Count Piaget and invites guests to go straight to the open terrace on the second floor. The unique display window in the vicinity is even more dazzling with the unique gold leaf mosaic pattern refined by the Italian ancestral family business.
The unique beauty of No. 7 Heping Road perfectly matches the style created by Piaget in 1957, using only precious media. Simple and introverted or complicated, exquisite classical or avant-garde luxury, each piece of jewellery creation keeps pace with the times. Just like the Possession ring, it echoes the skill cultivated by the jewellery belt craftsman. In the past three generations, they hammered or carved as needed to shape the gold into a shiny ribbon.
Just like Piaget’s brand motto ‘Always do better than necessary’-always do better than required, No. 7 Heping Road redefines the concept of high-end watch display space. The Métiers craft showcase showcases Piaget’s self-developed movements: Under the planning of Global Chief Executive Officer Mai Zhenjie, Piaget has produced more than 25 ultra-thin movements in the past few years. The digital video displayed in the store captures the unique spiritual and professional accomplishments of the uniquely limited timepieces contained in the La Côte-aux-Fées workshop. Look at your watch, and a professional watchmaker will be waiting for them at the scene.
Overlooking the elegant garden landscape, the high jewelry display area also pays tribute to the craftsmen of Piaget’s family. In the exquisite display window, the adjustable lateral double-sided entrance lighting lights up the elegance and luxury of the two major annual series. Piaget’s iconic gemstone cutting, horse-eye shape and petticoat cutting are all magnified with the most delicate setting, and the bright and colorful hard stones are also listed, which vividly symbolizes the unrestrained Piaget family. Freedom of expression.
On the first floor of No. 7 Heping Road, the pomps and rituals conceived in the name of love pampered the visiting lovers to expose the mystery of the charm of the wedding ring series and Piaget Passion diamond series from 0.3 carats to unlimited.
Along the window of historical heritage, the display gallery has set up a reception area for temporary exhibitions, cocktail parties, and even organizing an intimate dinner party. The rich and varied possibilities of No. 7 Heping Road have jointly created the all-encompassing 21st Century Piaget Society.