On August 30, 2016 local time, Tag Heuer “stopped in” Amsterdam, the Netherlands, and invited nearly 200 VIPs from the media and business circles to work together with F1 driver Max Vestapan ( Max Verstappen). On this occasion, Tag Heuer launched the Max Verstappen special edition watch, commemorating Max Verstappen’s participation in the F1 Spanish Grand Prix, becoming the youngest standing champion in history.
Max Verstappen was deeply influenced by his father, Jos Verstappen (former F1 driver), and has been interested in motorsport since he was a child. Max Verstappen started kart practice at the age of four. After being promoted to the international kart field, he won the European Championship twice and once crowned the World Championship. In 2014, Max Verstappen competed in the Formula 3 European Formula 3 Championship. That same year, he was confirmed to be a Red Bull II driver for the 2015 season.
In the 2016 season, starting in Spain, Max Verstappen officially became a Red Bull driver. In his first Grand Prix of his career, Max Verstappen became the youngest winner of the championship in years. Witnessing Max Vestapan’s phenomenal victory at the Catalan circuit, team partner Tag Heuer decided to launch a special edition watch for him to congratulate the youngest champion in history. Today, Max Verstappen fans also have the opportunity to wear racing history to their wrists.
In December 2015, Tag Heuer and the F1 Red Bull team reached a landmark cooperation agreement, officially becoming the latter’s official timepiece and official watch. In 2016, the two sides jointly released the new season racing car ‘Red Bull Team-Tag Heuer RB12′. Tiger Heuer became part of the official name of the Red Bull Team. This is also the first time that a watch brand has appeared in the official full name of the F1 team.
To date, Red Bull Racing has won the Manufacturer’s Drivers’ Championship of the Year for four consecutive years in 2010, 2011, 2012 and 2013. Red Bull Racing’s unconventional sports and entertainment model is deeply attracted to Tag Heuer, which is in line with the new marketing strategy of the Swiss brand. To celebrate the first year of cooperation with F1’s most innovative team, Tag Heuer launched two Formula1 Red Bull Racing special edition watches during the F1 Grand Prix Monaco station, equipped with a stainless steel bracelet and a blue NATO strap.
In addition to these two team watches, TAG Heuer now introduces a driver’s watch-the TAG Heuer Formula 1 Max Vestapan special edition watch ‘the youngest Grand Prix champion in history’. The matte blue aluminum bezel is equipped with a tachymeter scale and is decorated with special orange markings (tachymeter scale 0-180). The ’18’ in ‘180’ is bolded, emphasizing the age at which Max Verstappen won the Grand Prix for the first time. The bottom of the case is engraved with the words ‘TAGHeuerFormulaOneMaxVerstappenYoungestGrandPrixWinnerSpecialEdition’ and is paired with an orange perforated calfskin strap. It is reported that this watch will be on sale in November 2016. (Photo / text watch home Xu Chaoyang)