Rolex–starting From Hans Wilsdorf

Hans Wilsdorf-Foresight

Only a few people can make a name for themselves in the contemporary era, and at the same time lead the times. And Hans Wilsdorf, the founder of Rolex, is one of them. This kind of situation that breaks the time boundary is very rare and fully reflects the uniqueness of Wilsdorf and its brand. This brilliant and prolific innovator died in 1960, and he left countless precious heritages for the entire watchmaking industry, especially Rolex.

Unique

With his fearless spirit and determination, Hans Wilsdorf made watches popular and made Rolex a famous brand. It has maintained a prominent and respected position for more than a century. Among the many letters he wrote throughout his life, the resolute Hans Wilsdorf wrote in a 1914 letter: ‘We want to be number one … and Rolex watches should be Seen as unique and the best! ‘The goal is very clear.

In fact, Hans Wilsdorf not only shapes people’s perception of the watch itself, but also its positioning, use and potential. In addition, he has always adhered to the eternal value, pursuing extraordinary quality, passion for watchmaking and excellent performance, making Rolex the ultimate model of fine watchmaking. To this day, this spirit of perseverance, persistence, vision and imagination is reflected in Rolex factories, research laboratories and departments, while fully affirming the philosophy that Wilsdorf has been convinced from the beginning. : ‘Everywhere, originality and quality must be our slogans of the future, and every Rolex watch must be the embodiment of superior quality.’

表 Watchmaking passion and the spirit of the times

Hans Wilsdorf is uniquely savvy, fully grasps the pulse and pace of the times, responds to the current situation in a very flexible manner, and can anticipate the changing needs of consumers, making the brand and watchmaking industry first and foremost. From chronograph certification, the world’s first waterproof oyster watch, Perpetual Oscillator to professional models. Hans Wilsdorf wrote: ‘Rolex must think and act differently at all times, which is our greatest advantage.’

This spirit of continuous innovation extends to every possible field, from intellectual property (created the loud and easy-to-remember ‘Rolex’ brand name as early as 1908, focusing on brand registration and protection work), avant-garde marketing, The communication from advertising to spokesperson strategy is an example of leading times.

Vision and value

Hans Wilsdorf adheres to his traditional values ​​and, in addition to prudent actions at the present time, constantly imagines the future and creates a truly timeless brand, which cleverly combines classic and contemporary elements. In addition, he also discovered the wonderful formula that makes products last long, and this is the magic source of the Rolex brand. In his seventies, Hans Wilsdorf still showed his relentless spirit: ‘I am seventy-five years old. However, I am still enthusiastic about the watchmaking industry and often bring fresh ideas. ‘

Audacity and extraordinary beauty

His advice is undoubtedly exactly the same today and in the past: ‘Going forward. Success requires courage and determination.’

950 Platinum-Radiant

Precious and rare platinum is regarded as the most precious metal, and its silvery white color and shiny luster are particularly noticeable. Platinum dates back to ancient Egypt and pre-Columbian times, and was later discovered by Europeans. Platinum has very special physical properties, until the mystery formula of its shaping was deconstructed in modern times. Since then, platinum’s status has remained high, becoming the most remarkable metal at present. Especially under the jewels of jewelry, its charm is far superior to all materials.

Platinum can only be mined in a few regions around the world, such as South Africa and Russia. Platinum is a platinum-based metal. Other members include palladium, rhodium, ruthenium, iridium and osmium. Platinum is one of the densest and heaviest metals in the world and has unique chemical and physical properties such as extraordinary corrosion resistance. However, paradoxically, platinum has a soft texture, elasticity and high ductility, which makes machining and polishing very difficult. At Rolex, the watchmakers who are responsible for the strap and case decoration are experienced and know the fine craftsmanship of platinum polishing.

Rolex uses 950 platinum, this alloy contains 950 ‰ (thousands of parts) of platinum, generally also added ruthenium. Rolex added platinum to the Oyster’s most prestigious weekly calendar watch. Watch fans can recognize the day of the week model with ice-blue dial or Daytona as a platinum model. In addition, platinum is also used in the scale outer ring and dial of the yacht-master platinum-steel model, and the outer ring of the 18ct white gold yacht-master II. The Cerachrom outer ring on steel and white gold professional models is plated with platinum by PVD physical vapor deposition.

‘Officially recognized precision timepiece’-extraordinary precision

‘Superlative Chronometer Officially Certified’ is not only a mark of Rolex watches, but also an official certification of watch accuracy. It is also closely related to the brand’s intrinsic value. ‘Perpetual’ is the same. However, what is the significance of this imprint of quality? What is its origin? Why is it used to explain the concept of ‘precision timepiece’?

As we all know, all Oyster Perpetual watches today are precision timepieces. The word ‘officially recognized precision timepieces’ on the surface confirms this, and it also symbolizes the brand’s relentless pursuit of excellent precision timekeeping. It has been a pioneer in the development of precision watches since the early 20th century.

In 1910, one of Rolex’s models became the first watch in Switzerland to receive official certification of a precision timepiece. In 1914, similar Rolex watches were awarded the ‘A’ precision timepiece certification by the famous British Kew Observatory.

The brand has fully explained the significance of this famous title at every important moment in the pursuit of precision timepieces. Until about 1957, this title was finally finalized. From the word ‘Chronometer’ to ‘Officially Certified Chronometer’, it was finally named ‘Superlative Chronometer Officially Certified’.

Perpetual Oscillation-Autonomous Perpetual Motion

The Perpetual Rotary Oscillator is the basic component of every Oyster watch and a classic Rolex design. This design celebrated its 80th anniversary in 2011 and set an important milestone in the history of modern watchmaking. This self-winding system, invented by Rolex in 1931, requires only a very small wrist swing to obtain energy and inject power into the movement, so that the watch continues to move. In addition, the device allows the wearer to establish a direct connection with the watch.

When the watchmaker opened the Oyster case, the first thing he saw was the permanent-moving rotor. This half-moon-shaped rotor was free to rotate around the central axis wheel, and this automatic winding device would be hidden intermittently as the rotor moved. Or show it out, giving people a glimpse of the famous automatic loop wheel, whose unique red design contrasts with other golden gears. On the automatic movement of the chronograph movement, the watchmaker can also see the capitalized name of the watch model, such as the engraved red ‘DAYTONA’ and the blue ‘YACHT-MASTER I I’. The shapes and colors are harmonious and the quality of the decoration is flawless. Even hidden in the watch’s case, this device still displays the brand’s signature features, elegant and charming.

 Balance wheel-an important part of Rolex’s precise operation

的 The Rolex watch, known for its precision performance, is equipped with two inseparable components: a balance spring and a balance wheel. However, the two important devices that have been combined with each other have different degrees of attention, and their eyes mostly fall on the hairspring. The outside often forgets that the rhythm of this fine hairspring is always accurate, thanks to the inertia effect produced by the balance wheel connected to it. Moreover, this neglected balance wheel can effectively ensure the regularity of the balance swing assembly. Therefore, the importance and technicality of the balance wheel are by no means inferior to the famous slim spring.

The balance wheel and star-shaped fine-tuning nut developed by Rolex combined the advantages of the two major watch adjustment methods at that time. One was a balance wheel with adjustment screws, and the other was a tool called a spinner. The former uses the same principle to ensure high accuracy (the screw placed on the periphery of the ring can adjust the rotational inertia), but the disadvantage is that once it is installed in the movement, the function of the balance swing component cannot be adjusted. The latter, which is more widely used, is adjusted by a trimmer and can adjust the balance swing component in situ. However, this method is less accurate and may even make the device unstable in the end.

The ingenuity of the fine-tuning nut is that it can effectively improve the variable inertia of the adjusting screw and the balance wheel, allowing the watchmaker to precisely adjust the balance wheel that has been fixed in the case of the movement. The star-shaped design of the nut helps tighten and fine-tune any position.

Small window convex lens——enlarged date display

Small window convex lens was invented by Rolex in the early 1950s. It is assembled in many oyster watches and can magnify the date display by 2.5 times. This innovative design not only makes the date easier to read, it also becomes a major symbol of Rolex.

‘I believe that the new case combined with the new mirror and the optical zoom display will bring a new look to the watch.’ ─ ─ Hans Wilsdorf

At the beginning of the launch, the convex lens and the mirror surface were integrally formed with plexiglass. Since the 1970s, Rolex has been equipped with a new scratch-resistant sapphire glass surface, and the small window convex lens has evolved from this. This convex lens is also made of sapphire crystal and is assembled on the glass surface.

The 窗 small window convex lens is an indispensable aesthetic element of the Oyster watch, and has evolved to this day. Today, this convex lens is equipped with an anti-reflective coating for easy reading of the date display, once again quoting the brand’s thoughtful design for the wearer.

Emotional Beauty Real Shot 2017 Sihh Iwc Expression Masterpiece Of The Western Watch Series

Yes, this time I will bring you the representative of IWC’s SIHH Geneva watchmaking salon this year. In fact, the official did not say that this is the key recommendation this year, but after all, IWC has her The beautiful photos are in the most prominent position in the exhibition hall, so let’s just say so. This series of self-winding calendar ladies watches is 36 mm in size, in fact, without diamonds, it is also very good for men with small wrists.

   This watch is made of 18K red gold with a case and bracelet, so it is a very luxurious model, with a diamond bezel, it has become the most luxurious ladies’ watch of this year. The dial hour markers are all three-dimensional Arabic numerals, and the sealed bottom cover is also made of K gold, and the relief is designed with 19 circular ‘flowers of life’ patterns.

   This watch is priced over RMB 300,000. In fact, plus a little bit, you can add a red gold Da Vinci perpetual calendar chronograph. This means that as a luxury ladies watch, its appearance value occupies the watch. 90% of the total value of the paragraph.

   In addition to a few functional watches, this year’s Da Vinci series is mainly women’s watches. This is a very strong signal. In the future, there will be more and more women’s watches, which also proves that the female market is on the rise. Brands will dig deep into this market, and today, everyone is subdividing the categories in order to gain more potential value. It should be said that since 2010, women’s watches have shown a relatively slow growth. In 2014, they were mentioned an order of magnitude, and this year they have added another order of magnitude.

   For more information on the latest SIHH 2017 events, please stay tuned to watch home 2017 Geneva Fine Watch Salon live feature:

Panerai Luminor Due – 45 Mm Watch

The LUMINOR DUE series grandly introduces a new model of watch, with a minimalist design and elegant sports style. It combines the precision technology of the P.4001 and P.4002 automatic winding movements, equipped with a date display, Second time zone and power reserve display.

LUMINOR DUE 3 DAYS AUTOMATIC ACCIAIO—45 mm 3-Day Power Reserve Automatic Stainless Steel Watch

LUMINOR DUE 3 DAYS GMT POWER RESERVEAUTOMATIC ACCIAIO
—45 mm 3-day power reserve two steel automatic time watch

   The new Luminor Due 3 Days Automatic watch (PAM00943) and Luminor Due 3 Days GMT Power Reserve Automatic watch (PAM00944) have become a model of blending past and present with precision technology and simple and clean lines. Both new models are manufactured by Panerai Chateau Manufacture, equipped with a 45mm diameter Luminor case, a charming carbon black dial, and equipped with P.4001 and P.4002 automatic winding movements.

   The two new models of the Luminor Due case are made of AISI 316L polished stainless steel. With a thickness of several millimeters, they contain the extraordinary history of Panerai watches, showing the most minimalist lines and the iconic crown bridge . The carbon black dial is equipped with classic Panerai designs such as a small seconds dial and date display, and is retouched with satin solar radiation to make the watch elegant and timeless, while retaining a distinctive sports style. The sandwich sandwich structure of the dial is made up of two plywood coated with off-white luminous materials, and the hour markers are plated with brilliance, so that the watch can be read clearly in any light and dark environment.

   Both the Luminor Due 3 Days Automatic (PAM00943) and Luminor Due 3 Days GMT Power Reserve Automatic (PAM00944) have power reserve indicators. The former uses a circular power reserve display on the case back, while the latter is located at 5 o’clock on the dial and is equipped with dual time functions and day and night displays to ensure clear readings in the second time zone. These two function settings are the difference between P.4002 and P.4001 movements. Both are self-winding movements with a diameter of 13¾ cents and a three-day power reserve. They can also appreciate the internal structure from the sapphire crystal on the case back. At the same time, both movements are equipped with an eccentric miniature oscillating weight and two barrels. The former is specifically made of tungsten alloy with a high specific gravity. The balance wheel is fixed by a double-supported splint, which makes the movement structure strong and reliable, and the vibration frequency reaches 28,800 times per hour. The practical second hand reset device will stop the balance when adjusting the time, reset the second hand, and make the watch synchronize accurately.

   Both new Luminor Due watches are equipped with brown alligator leather straps, decorated with off-white contrast stitching, and are water-resistant to 3 bar (approximately 30 meters deep).
LUMINOR D U E
3 DAYS AUTOMATIC ACCIAIO
—45 mm 3-day power reserve automatic steel watch

Movement:
The P.4001 automatic mechanical movement is entirely developed by Panerai.

Features︰
Hours, minutes, small seconds, date display, round power reserve display on the case back, seconds reset device.
Case:
45 mm, AISI 316L polished steel.
dial︰
Carbon black, solar radiation, luminous Arabic numerals and hour markers. Small seconds at 9 o’clock and date display at 3 o’clock.
Power reserve:
72 hours.
waterproof︰
3 bar (about 30 meters).
LUMINOR D U E
3 DAYS GMT POWER RESERVE AUTOMATIC
ACCIAIO
—45 mm 3-day power reserve two steel automatic time watch

Movement:
The P.4002 self-winding mechanical movement is completely developed by Panerai.

Features︰
Hours, minutes, small seconds, date display, second time zone, 24-hour display, power reserve display, seconds reset device.
Case:
45 mm, AISI 316L polished steel.
dial︰
Carbon black, solar radiation, luminous Arabic numerals and hour markers. Small seconds and 24-hour display at 9 o’clock, date display window at 3 o’clock, and power reserve display at 5 o’clock.
Power reserve:
72 hours.
waterproof︰
3 bar (about 30 meters).

   For more information on the latest Geneva watchmaking salons in 2018, please follow the watch house live feature:

Deeply Cultivating The Film Industry For More Than 80 Years, Just Because We Have The Same Enthusiasm For Seiko

There are always some elements in the movie that make people feel excited and mixed. The big screen, surround sound … people are completely immersed in another world.

   The film brings all kinds of elements together and leads us into the world of the director, which is fascinating. Soundtrack, script, actors, modeling, set, costumes, accessories, lighting … We didn’t even notice how many industries and industries involved would need to perform their duties and work together to achieve a perfect film work. But this should be the case.

   We are also very happy to see the movie on the big screen and witness the filmmakers’ vision finally realized.

   We know more about the hard work and dedication behind filmmaking than most people do. Behind the scenes, hundreds of people persevered and worked hard to ensure that the characters portrayed in the film were just right, and to promote a reasonable and impeccable movie plot. The reason why Hamilton knows this is because our watches have long been rooted in them, and debuted in a mainstream movie as early as 1932.

   The film is ShanghaiExpress. The film starred by CliveBrook and Marlene Dietrich, wearing Hamilton’s Flintridge watch and PipingRock watch in the film. These two watches are vital props that bring the plot of the movie to a successful conclusion. As in the movie Interstellar, Murph watches help save humanity.

   ‘When shooting’ Interstellar, ‘we invited Hamilton to create two main items, of course, to make watches for the two main characters in the film. These two watches are of great significance in the film, so we have to find A watch that fully meets the requirements. I think these two watches show that time is crucial to the development of the plot of the movie and the character itself. ‘

   In 1951, another Hamilton watch with far-reaching influences appeared in the movie. The award-winning film ‘The Frogmen’ witnesses the filmmaker’s choice of the Hamilton ‘Frogman’ watch, known for its accurate time history, telling the true story of a group of US Navy divers during World War II. Accurate and reliable performance has made the Hamilton watch this award-winning workhorse to shape movie characters.

   Soon after, the sci-fi movie world started throwing olive branches at us. The legendary director Stanley Kubrick once found Hamilton to customize the clock and watch for his blockbuster 2001: ASpaceOdyssey.

   The film ‘Pearl Harbor’ is another movie that uses Hamilton watches to create a style, which turns the hero of the film into a veritable American army hero. Wearing a watch helps define the personality of a character. In the movie The Martian, the protagonist Mark Watney wears a Hamilton diving watch, demonstrating his will to survive and his ability to think independently.

   It is not just the power of the watch that shapes the character’s personality. Without the Hamilton watch, the plot of the film Interstellar could not advance or achieve satisfactory results.

   From action movies to science fiction series to blockbusters starring first-line Hollywood stars, Hamilton has been the watch of choice for film directors, set designers and costume designers.

   From the beginning of the film creation process, Hamilton has worked hard to provide or create watches that follow the development of the film plot. Before you see the Hamilton watch appear in the final movie, we have spent several months in research and development, manufacturing, modification or improvement to ensure that it is suitable for role positioning.

   It is based on this passion, motivation, creativity and challenge that makes Hamilton become the backbone of the film industry. This is why Hamilton watches have appeared in more than 500 mainstream movies. It is also our insistence and not forgetting our original intention Belief.

   However, this is not entirely about the talent of movie blockbusters and screens. Since 2006, we have set up a behind-the-scenes heroic ceremony for Hamilton to recognize the outstanding achievements of the film’s behind-the-scenes workers and push the talent behind the film into the spotlight.

   In order to continue this cause, we have also launched a special project in collaboration with Savannah College of Art and Design (SCAD) to support future filmmakers. We asked the students to meet the challenge by making a short film about the history of Hamilton, celebrating the long-standing American tradition of the brand, and showing major milestones in the history of the brand. We are committed to motivating and nurturing the next generation of film talent.

   Even though he has been devoting himself to the film industry for many years, participating in movies will still make Hamilton excited.

Cartier Cartier’s New Mysterious Clock, A Mysterious Perfect Masterpiece

This is not only the interpretation of style, but also the interpretation of imagination, freedom and precision. Cartier (Cartier) draws inspiration from the art collection series, and creates a novel and poetic masterpiece around the most special one of them-the new Cartier Mystery Clock 2013.

Cartier 2013 new mysterious clock

The mysterious clock uses an extremely rare gemstone-iridescent obsidian. This gem has the reputation of ‘the stone of the sky’. Various impurities are suspended in the clear opalescence, giving it a deep texture. With Cartier’s axe, this special and beautiful flaw was subtly transformed into a precious trait. Two comet-shaped hands inlaid with diamonds suspended above the dial like weightlessness, seeming to drift quietly past the center of the transparent dial. Around the dial, mother-of-pearl or obsidian inlaid with crystal diamonds, forming a brilliant halo gradient halo. The back is decorated with a meteor pattern woven from gold foil. The base is surrounded by a diamond floral ornament, like lace woven from jewellery.
This unique timepiece masterpiece took nearly 1,000 hours to complete, subtly condensing the essence of watchmaking craftsmanship into top-quality crystals, a gem that is both pure and fragile.

Cartier’s new mysterious clock design manuscript

Beyond the heavy and fetters of the earth, away from the invasion of time, this mysterious clock not only has the beauty of the light world, but also looks like an inscrutable messenger, conveying Cartier’s quest for perfection and harmony in the watchmaking world. It is this pursuit of perfection that has spawned countless miracles and magic; it is also this exploration of harmony that has created Cartier’s carefully guarded secret.