The two major watch exhibitions in Switzerland every year, of course, the protagonist is the dizzying new watch models of the major brands, but this is only for the watch industry professionals and the media. For the general public, the international superstars attending the event are sharp enough to cover the new watch; they are more eye-catching than the brand, so these big stars can be said to be a panacea for propaganda activities. They are the only protagonists on the stage. However, after the qualitative change in the advanced watch market following the financial turmoil, such star promotion activities have significantly reduced, but there are still some brands operating against the trend. For example, IWC has held star-studded large-scale events during the two-year watch exhibition. The event, in the period when the brand’s soldiers went out, looked unique.
Many superstars gather like an awards ceremony
Top Gun Miramar Ref.IW38802 Flyback Chronograph Stopwatch, one of the key models of IWC’s new pilot watch series, ceramic, titanium, NT ＄ 415,000
During the SIHH Geneva International Advanced Watchmaking Exhibition this year, IWC specially invited nearly a thousand guests and media workers from around the world to participate in the launch of the new pilot watch series. The theme of the event is ‘TOP GUN Naval Air Combat Force’, and celebrities attended include international superstars Ewan McGregor, Cate Blanchett, Jean Reno, Rosamond Rosamund Pike and singer Ronan Keating, as well as Chinese stars Zhong Chuhong, Zhang Zhilin and Yuan Yongyi from Hong Kong. The evening was hosted by Georges Kern, President of IWC. ‘Tonight we want to provide our guests with a unique and engaging experience that will make them aware of the story of the Pilot’s Watch, the first’ Special Edition Pilot’s Watch ‘It came out in 1936, and has since become a symbol of IWC Schaffhausen.’ During the meeting, nearly a hundred international reporters interviewed IWC celebrity friends and VIPs on the red carpet, as if it were a preview of the Academy Awards. After a series of interviews and photos, many celebrities and VIPs also boarded the simulated aircraft carrier ‘IWC 12’. This is a scene specially set up by IWC to present a new pilot’s watch, with staff wearing real US Navy flight deck equipment. International Superstars and guests join together to spend an unforgettable night of naval air combat troops. Compared to SIHH, although the number of celebrities at BaselWorld Basel is relatively small, it has the same weight. TAG Heuer specially invited the Hollywood superstar Cameron Diaz to be the global spokesperson for the newly remodeled New Lady Link series women’s watch, and the former Leonardo Dicaprio ) Tied for TAG Heuer.
In the first public event of joining endorsements, Cameron Diya mentioned at the exhibition that he was very cautious in choosing endorsements, and this time he was able to cooperate with such a watch brand with a long and glorious history and advanced technology content. I feel very honored; in particular, TAG Heuer’s courage to break through the traditional concept is the main reason to attract her to join. No wonder when she wore a New Lady Link female watch for reporters to take pictures, she was so confident and charming!
In addition to the decrease in number, this year’s big stars also have the phenomenon of yin and yang, and the action superstar Arnold Alois Schwarzenegger, who has maintained a long-term friendly relationship with Audemars Piguet, although he is already expensive During the SIHH watch exhibition, I took a special time to visit Audemars Piguet, accompanied by brand president Philippe Merk, admired the latest works of Audemars Piguet in 2012, and praised the 40th anniversary of the Royal Oak tourbillon wrist The watch’s ultra-thin hollow design, and congratulations to Audemars Piguet for launching a variety of extraordinary timepieces, and also say hello to many movie fans.
Secondly, the well-known British film star Clive Owen appeared in the SIHH exhibition to support Jaeger-LeCoultre. He believes that his values are in line with Jaeger-LeCoultre, and he is committed to the superb skills and innovation of Jaeger-LeCoultre. He is fascinated by his ability, especially the Duomètre watch series is his favorite. Cliff Owen feels that watchmaking is a passionate business. He has worn Jaeger-LeCoultre watches for many years. The Duomètre collection combines technology, precision, beauty and craftsmanship, showing the most elegant and charming time one side. Finally, Montblanc released the new Monaco Princess Grace watch in commemoration of a generation of legendary women. It specially invited supermodel Eva Herzigova to wear this series of advanced jewellery watches to participate in the event, and together witnessed the life and timeless style of Princess Gris .